IDEAS xLab activates HOPE as a measurable, actionable, cultural innovation strategy for population health improvement. 

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A more just, creative, and healthy America.


Improving community health by leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation.

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Artists are a catalytic force who make new options visible.


A unique feature of our cultural  innovation approach is the new pathway we open for artists -- an underutilized asset that exists in every community.

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HEalth Impact assessment

Culture Shapes Health.

In fall 2017, IDEAS xLab co-authored and released a Health Impact Assessment on Project HEAL, the HIA is the first-of-its-kind conducted on an arts and culture focused population health program in the U.S. 

The Health Impact Assessment was authored by the Louisville Metro Department of Public Health and Wellness, IDEAS xLab, and the Commonwealth Institute of Kentucky, with additional support from the Health Impact Project - a collaboration of the Robert Wood Johnson Foundation and The Pew Charitable Trusts, with funding from the Kresge Foundation.

Combined HIA