A creative society where everyone has a fair chance to become their best self.

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Creating a culture of health through business by leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation.



Why is every business responsible for health?

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Every company, knowingly or unknowingly, impacts public health, and it does so in four ways: Employee; Consumer; Environment; and Community.

IDEAS xLab’s Creative Placehealing® model offers new cultural insights for aligning health improvement strategies with innovation across a diverse range of communities. At IDEAS xLab, we expand opportunities for businesses to support inclusive economic development through the dual lens of culture and health.


Artists are a catalytic force who make new options visible.


A unique feature of our cultural  innovation approach is the new pathway we open for artists -- an underutilized asset that exists in every community.

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HEalth Impact assessment

Culture Shapes Health.

In fall 2017, IDEAS xLab co-authored and released a Health Impact Assessment on Project HEAL, the HIA is the first-of-its-kind conducted on an arts and culture focused population health program in the U.S. 

The Health Impact Assessment was authored by the Louisville Metro Department of Public Health and Wellness, IDEAS xLab, and the Commonwealth Institute of Kentucky, with additional support from the Health Impact Project - a collaboration of the Robert Wood Johnson Foundation and The Pew Charitable Trusts, with funding from the Kresge Foundation.

Combined HIA