Leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation in health and wellbeing.

Cultural Innovation Model

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Our Five Core Research & Development Strategies

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  1. Invest in Prevention Science
    7 of 10 deaths are due to chronic non-communicable diseases (including mental health). Place culturally-responsive prevention at the center of social impact strategies.

  2. Make Health Measurable
    Integrate health and wellbeing metrics into private sector reporting.

  3. Strengthen Leadership
    Strengthen and expand multi-cultural leadership to deliver a unified message for health and prevention.

  4. Promote Cross-Sector Innovation
    Promote strong cross-sector collaborations that generate a systemic increase in health promotion and prevention across multiple cultural frameworks (i.e., POC, LGBT, etc).

  5. Create Cultural Markets for Health
    Make markets work for health promotion and prevention at the corporate level AND create new markets that expand pathways to opportunity for diverse communities of creative and cultural entrepreneurs (i.e., POC, LGBT, Women, Vets)