IDEAS xLab's Reimagining of Population Health & Wellbeing


Improving community* health by utilizing the power of arts, culture, and the creative industries to frame, seed, and scale innovation.

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Creative Placehealing®️ offers new insights for aligning health improvement strategies with inclusive economic development across a diverse range of communities.  In Creative Placehealing®️, Community is defined as a fluid set of cultural relationships where people share one or more of the following: Geography (i.e., neighborhood); Connected Future (i.e., chamber of commerce);  Common Heritage or History (i.e., African American); Identity (i.e., LGBT); Experiences (i.e., college basketball); Professional Associations (i.e., Medical Associations); Outcomes (i.e., scientific group or university); and, Resources / Assets (i.e., corporation).