Leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation in health and wellbeing.

Geographic Communities



Southern Region

Louisville, KY  |  Smoketown


Louisville, KY|  Smoketown (Active Urban Prototype Site) 

IDEAS xLab (Lead), YouthBuild Louisville, Bates Memorial Baptist Church, Bates CDC, Smoketown Neighborhood Association, University of Louisville School of Medicine/School of Public Health, Humana, Metro Louisville: Office for Safe & Healthy Neighborhoods/Department of Public Health & Wellness

Southern Region

Natchez, MS  |  St. Catherine 

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Natchez, MS | St. Catherine Street (Active Rural Prototype Site) 

City of Natchez (Lead), Community Health & Prevention Program, Southwest MS, Mississippi State Department of Health, National Coalition of 100 Black Women, Miss Lou Heritage Group & Tours, Natchez Heritage Cooking School, Historic Natchez Foundation, Visit Natchez

Southern Region

New Orleans, LA  |  St. Roch


New Orleans, LA| Saint Roch (Launched June 2018) 

Arts Council of New Orleans (Lead),  Making Connections (Lead), St. Roch Neighborhood Association, New Orleans Health Department, Humana, and Tulane University School of Public Health and Tropical Medicine. 

Appalachian Region

Breathitt County |  Jackson, KY  


Breathitt County, KY| Jackson, KY  (Launched Summer 2018) 

Juniper Health (Lead), Breathitt County Health Department (Lead), University of Kentucky, Jackson Independent School System, Kentucky River Medical Center, Breathitt County School System, Jackson City Council

Note: This is where IDEAS xLab co-founder, Theo Edmonds was born and raised. His family has lived in this place for 10 generations. 

Appalachia Region

Asheville, NC  |  Southside

Asheville, NC|  Southside (Launched April 2018) 

Beneath the Veneer Film (Lead)

WEST Region

Santa Monica, CA  |  Pico District 


Santa Monica (Now In Planning)

Key Partners: City of Santa Monica Office of Civic Wellbeing, Office of Cultural Affairs