IDEAS xLab
Leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation in health and wellbeing.
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Guide to Greatness

Share your experience using the Guide online with #GuidetoGreatness

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Guide to Greatness was designed to activate the potential of individuals in the community and their arts and culture assets – things like physical spaces, stories, recipes connected to heritage, choir performances and dancing (to name a few) – that can become the catalyst for creating a more healthy, just and hopeful society by supporting opportunities for increasing civic engagement and building community capacity.  

It was compiled by artists (photographer, poet, activist, mixed media, performance and social sculpture) from IDEAS xLab, along with our partners from the Muhammad Ali Center, Louisville Health Advisory Board, University of Louisville School of Public Health & Information Sciences’ Center for Creative Placehealing, and students from the University of Louisville Master of Urban Planning Program 2018 Capstone Studio. 

The Guide to Greatness was designed so that the activities can be completed individually, or used additively in small groups depending on what you and your team or community wants to accomplish!  

Muhammad Ali’s 6 Core Principles: Confidence, Conviction, Dedication, Giving, Respect, Spirituality.

These Principles gave Muhammad Ali the wherewithal to be the best athlete he could be, the strength and courage to stand up for what he believed, the inspiration to reach people around the world, and the perseverance to help others. 

Muhammad’s dream to share his inspiration with the world is being realized through the Muhammad Ali Center in Louisville, Kentucky. The Ali Center appeals to the heart, spirit, and imagination. It inspires both children and adults to form new commitments in their lives in areas of personal growth, integrity, and respect for others, and it gives them the tools to make these commitments happen. Muhammad Ali passed away on June 3, 2016 at the age of 74.  

Thanks to graphic designer Tyreek Miles of Humana for supporting the creation of Guide to Greatness through skills-based volunteerism!

Thanks to graphic designer Tyreek Miles of Humana for supporting the creation of Guide to Greatness through skills-based volunteerism!

“Impossible is just a big word thrown around by small men who find it easier to live in the world they’ve been given than to explore the power they have to change it. Impossible is not a fact. It’s an opinion. Impossible is not a declaration. It’s a dare. Impossible is potential. Impossible is temporary. Impossible is nothing.”  ― Muhammad Ali