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“Hope is not blind optimism. It's not ignoring the enormity of the task ahead or the roadblocks that stand in our path. It's not sitting on the sidelines or shirking from a fight. Hope is that thing inside us that insists, despite all evidence to the contrary, that something better awaits us if we have the courage to reach for it, and to work for it, and to fight for it. Hope is the belief that destiny will not be written for us, but by us, by the men and women who are not content to settle for the world as it is, who have the courage to remake the world as it should be.”    - Barack Obama, 44th President of the United States of America



How might we re-imagine America's "community centers" as a digitally connected network of cultural spaces, with sustainable designs and business models, where working poor, underserved and struggling middle class communities (urban and rural) can fight poverty and improve health?

THAT'S WHAT WE ARE WORKING TOWARD WITH HOPEBOX - a blueprint for just, creative and healthy communities.



RSVP + Roundtable Logistics:

Empirical studies have demonstrated that HOPE is one of the top predictors of wellbeing for both children and adults. This invitational roundtable will bring together different sectors to discuss how HOPEBOX HEALTH's cultural innovation model can create NEW VALUE by unleashing the creative potential of people and ideas at the grass roots level, and, operationalizing HOPE as the driver of innovation (practice, measurement, tools, curriculum, research and funding).


Date: Tuesday, March 27, 2018

Time: Noon-5p

Location:  University of Louisville Health Science Campus
Clinical Translational Research Building (CTR) (Adjacent to Smoketown)
505 South Hancock Street
Louisville, KY 40202  (Map)

Presenting Organization: IDEAS xLab  |  #CultureShapesHealth

Roundtable Moderator: Theo Edmonds, JD, MHA, MFA, Chief Imaginator, IDEAS xLab

Key Participants: Health Professionals. Scientists. Government Leaders. Community Developers. Artists. Philanthropists.

Co-Hosted by:

  • Metro Louisville Government
  • University of Louisville
    • School of Public Health and Information Sciences
    • Commonwealth Institute of Kentucky
    • Center for Health Organization Transformation
    • Health Sciences Center Office of Diversity and Inclusion
    • School of Medicine

Roundtable Focus:

Operationalizing HOPE as an actionable, measurable, cultural strategy for population health innovation.

  1. Measuring Hope;
  2. Re-centering community health development around HOPE (Project HEAL); 
  3. Re-imagining America's community centers (which also includes libraries, spiritual centers, etc.) as sustainable, cultural entrepreneurship hubs for population health improvement and innovation (HOPEBOX© Franchise);
  4. Forging a new interdisciplinary field of practice, research and tools for building a culture of health in America through HOPEBOX HEALTH© and its network of practitioners.

Roundtable Discussion Topics:

At this co-design roundtable, we will collectively explore how HOPEBOX HEALTH©, as a transdisciplinary accelerator program for cultural innovation toward population health improvementcan create:

Cultural Impact:

  • Using storytelling and culture as catalysts for population health innovation.

  • Creating self-organizing, adaptive networks of cultural entrepreneurs trained to support population health practice and innovation.

  • Training cultural producers to use lean startup and agile development models as a revolutionary path to big social impact in population health.

  • Expanding opportunities to co-innovate with other sectors.

Health Sector Impact (Public & Private):

  • Creating multi-dimensional success measurement and tools.

  • Supporting population health solutions at scale.

  • Increasing speed to market for products and services of health and healthcare companies.

  • Mitigating financial risk of solution-customer misfit in products and services being developed by the health sector.

  • Overcoming implicit and structural innovation bias by VC/capital markets and philanthropy related to population health entrepreneurship in vulnerable communities.

Community Impact:

  • Increasing place-based opportunities for upward mobility through 'supported autonomy' development strategies.

  • Engaging media as co-creators and channels for cultural intervention design and delivery.

  • Building greater trust between vulnerable communities and health, community development and government sectors.

  • Increasing community capacity for self-determination and resiliency.

  • Teaching communities how to design development strategies and policies that support Quadruple Bottom Line Impact in Health (See below).

Key Insights We Hope to Gain at Roundtable:

  1. Where do you see opportunities and challenges for HOPEBOX HEALTH©?
  2. How could HOPEBOX HEALTH© assist you in achieving culturally-responsive outcomes?
  3. What is the opportunity outline for developing a practitioner-guided innovation fund to support HOPEBOX HEALTH©? 
  4. Are you interested in being involved in the development and launch of HOPEBOX HEALTH©? If so, how? 


The March 27, 2018 Roundtable is the first of 3 that are planned throughout 2018 as part of the HOPEBOX HEALTH© customer discovery and co-creation design process. After the March 27 Roundtable, a transdisciplinary, public-private leadership advisory group will be formed to participate in the development of funding models, best practices and dissemination of information through convenings, publications, and national networks of practice.




IDEAS xLab: Cultural Innovation for Population Health


IDEAS xLab is a cultural innovation accelerator that creates and champions novel, cross-sector solutions, measurement innovation and scalable social impact at the nexus of Culture, Community Development and Population Health. For nearly 6 years, IDEAS xLab has demonstrated how culture is integral to the definition, creation and measurement of wellbeing across diverse communities by bringing together the creative industries with health sector and government leaders to develop human-centered design approaches that frame generative discussions and prototypes with a bias towards collective action and equity.

Our approach reflects the dynamic state of change inherent in Population Health transformation in America. As cultural producers, organizers, and innovators, we support the development of co-creation models between communities and public/private health sector organizations.

In delivering specialized in-depth, cultural insights on life constraints and goals, and providing coaching for effectively managing culture-fit as a core component of all population health strategies, IDEAS xLab helps communities, companies and governments become trusted partners in the co-creation of a better life for all.

By deploying a cultural change management framework to solution-finding, IDEAS xLab helps to identify and engage underutilized cultural assets as the foundation from which to envision, build, measure and spread the most impactful creative solutions for shifting attitudes and behaviors toward a culture of health.

IDEAS xLab is at the forefront of cultural innovation for accelerating population health improvement. Our deliverables include cultural strategies, methods and communication tools designed for  effectively acquiring and sharing the understanding of the cultural challenges at hand -  benchmark reports, field  research, learning workshops for both communities and companies; and for driving innovation, from low-fidelity prototypes to minimum viable solutions that teach different types of communities how to effectively use empirical and experiential data to move from “story” to the creation of a policy initiative or an investable social enterprise. 

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Partner Organizations


University of Louisville School of Public Health & Information Sciences

The name of our school is a clear indicator that we are a distinctive school of public health.  Public health is more than restaurant inspections, flu shots and managing health departments.  It is identifying emerging health threats and risks, monitoring health factors and status, understanding how people seek and respond to health information and preparing responses to events that can affect the public's health.

While we embrace the traditional tasks and roles of public health specialists, we recognize that protecting the public's health today requires much more.  It requires a new approach that integrates how information about the public's health is acquired, evaluated, acted on and disseminated, and how these affect the public and its health.  It requires preparing our students for careers in the 21st century by using 21st century knowledge and techniques.

Our vision is to be an internationally recognized center of excellence for the creation, sharing, and application of knowledge for the public's health. In achieving our vision:

o   We will extend the domain of public health to include all factors in the public's health.

o   We will pursue health information sciences as an inseparable aspect of public health.

o   We will work for close integration of individual health, health care, and public health.


ULSPHIS’s Commonwealth Institute of Kentucky (CIK)

CIK serves as a transdisciplinary collaborative for population health improvement, policy and analytics, and it is in the process of building research infrastructure to support a variety of transdisciplinary projects that engage academic partners, clinical partners, and community partners in improving the health of the Commonwealth. Educational activities are expected to flow from the growing infrastructure with activities such as an expansion of health administration instruction, a community health worker training program, seminars on health targeted topics, and new academic tracks in comparative effectiveness research and health policy. The primary operations of the institute include community-based research, health policy support and education, and data warehousing and analytics. 

ULSPHIS’s Center for Health Organization Transformation (CHOT)

 CHOT conducts research to support the implementation of evidence-based transformational strategies within healthcare organizations. Our research model relies on the knowledge and experience of healthcare leaders to guide academic research. This cooperative model ensures that the research is both meaningful and applicable to the healthcare industry and provides immediate decision support for CHOT members.