IDEAS xLAB
Leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation in health and wellbeing.

Philosophy

Every Business is a Health Business:
Re-imagining the Cultural Narrative of Corporate Social Innovation to Unlock Human Potential

 IDEAS xLab's transdisciplinary approach to cultural innovation.

IDEAS xLab's transdisciplinary approach to cultural innovation.

“Out on the edge you see all kinds of things you can't see from the center. Big, undreamed-of things--the people on the edge see them first.” ― Kurt Vonnegut

IDEAS xLab is guided by the unifying philosophy that CULTURE SHAPES HEALTH. Healthy, creative, empowered communities can more fully participate in the society. When all communities are able to fully participate, it creates a more diversified workforce. Diversity is the fuel of innovation and the cornerstone of resilient, inclusive economies.

Creative Placehealing® is IDEAS xLab's overarching, long-term plan for accelerating the pace and scale of health improvement in America, providing a crucial bridge for connecting grass roots ideas and people to private sector innovation.

In business and health, culture and creativity are key.

Increasingly multi-cultural workforces and evolving investor expectations for social impact are driving different business models. Companies who get it right, have significant value to be claimed. Those who don’t, potentially risk their longevity in the marketplace.

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With the mission of leveraging arts, culture, and creative industries to frame, seed, and scale innovation in population health, IDEAS xLab provides outcomes-driven research, development and training support for corporate, health and creative economy leaders on how to collaboratively leverage culture, community and science for social impact.