Creating new value

CULTURE-SHIFT SERVICES

 
 

Through an industry-university partnership model, IDEAS xLab provides collaborative research and development services that:

  • Investigate  |  Leverage arts, culture and creative industries to frame research-informed strategic decisions for corporate and private sector.

  • Validate  |  Culturally-responsive innovations and tools for impacting population health through Corporate Social Innovation (CSI).

  • Implement  |  Evidence-based innovation across the private sector’s health footprint (Employee, Consumer, Community, Environment.)


DEVELOPMENT CONSULTING

We support culture-shift innovation by partnering with boards and executives to build culturally-responsive businesses and organizations. Using our unique Creative Placehealing® framework, we help leaders move the needle on their top health and healthcare innovation & transformation priorities.

 IDEAS xLab Design Challenge created for GE FirstBuild. Artist  Jakub Szczesny  worked with IDEAS xLab for over 6 months designing a unique project with GE. The IDEAS xLab-GE FirstBuild collaboration was named one of the 2015  TOP 10 Business-Arts Partnerships in the U.S.  by Americans for the Arts. IDEAS xLab's work with Humana received the  same designation  in 2017.

IDEAS xLab Design Challenge created for GE FirstBuild. Artist Jakub Szczesny worked with IDEAS xLab for over 6 months designing a unique project with GE. The IDEAS xLab-GE FirstBuild collaboration was named one of the 2015 TOP 10 Business-Arts Partnerships in the U.S. by Americans for the Arts. IDEAS xLab's work with Humana received the same designation in 2017.

  • Social Impact Modeling

  • Cultural Simulations Design

  • Cultural Frameworks for MVP Creation

  • Culturally-responsive Value Proposition Design

  • Hypothesis Creation + Testing

  • Cultural Change Readiness Assessment

  • Cultural Communication Strategies

  • Cultural-based Training Workshops for Population Health Innovation

  • Developing Multi-Dimensional Measurement Approaches

  • Curatorial Services for Health Sector


LEADERSHIP TRAINING

We ignite more culturally-responsive leadership and connect cross-sector innovation through "challenge everything you know" speaking engagements, publications, and curated events that provide clients and partners with the mindsets, skills, and tools they need to re-imagine and invent the future.

Cultural Change Leadership Development Includes:

  • How effective storytelling can exponentially improve community engagement.

  • How to build a shared understanding of cultural-based challenges in health.

  • Culture mapping ecosystems of engagement.

  • How to set “winnable cultural milestones” and hone a compelling message.

  • How to design cultural approaches that will work at massive scale.

  • How to drive (rather than assume) demand.

  • How to develop a co-creation model with communities -- moving from a B2C to a B2B for more effective, lasting impact.