Leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation in health and wellbeing.


The WORK of Art

HIA on Project HEAL to be released October 5, 2017

Media Contacts:

Josh Miller

Louisville Metro Department of Public Health and Wellness
Kathy Turner

Federal Reserve Bank of San Francisco
Kevin Sajdak

Federal Reserve Bank of San Francisco partners with IDEAS xLab to release Health Impact Assessment on Project HEAL October 5, 2017

Louisville, KY -- A Health Impact Assessment (HIA) has been conducted on IDEAS xLab's Project HEAL (Health. Equity. Art. Learning) - the HIA is the first-of-its-kind conducted on an arts and culture focused population health program in the U.S. 

The Health Impact Assessment was authored by the Louisville Metro Department of Public Health and Wellness, IDEAS xLab, and the Commonwealth Institute of Kentucky, with additional support from the Health Impact Project - a collaboration of the Robert Wood Johnson Foundation and The Pew Charitable Trusts, with funding from the Kresge Foundation.

As part of the HIA release, The Federal Reserve Bank of San Francisco is partnering with IDEAS xLab to co-host a roundtable on October 5 in Louisville, KY. The roundtable will bring together thought leaders and funders to reimagine investment strategies for arts and culture initiatives - like Project HEAL - with social impact outcomes.

The Project HEAL HIA roundtable is invite only. For media inquiries and to request an embargoed copy of the HIA Framing and Executive Summary before its release email

Subscribe for HIA updates here.

PH HIA Galloway.jpg

“The Project HEAL Health Impact Assessment is an important step toward bringing a rigorous, evidence-informed approach to Project HEAL’s design and evaluation,” said IDEAS xLab Chief Imaginator Theo Edmonds. "This is a breakthrough opportunity for artists and cultural producers who are interested in having real impact on policies that may positively influence the health and wellbeing of communities."

“Health impact assessments are a tool to help us assess the potential health effects of a program, policy or project on a population,” said Dr. Sarah Moyer, director of the Louisville Metro Department of Public Health and Wellness and Chief Health Strategist for Louisville. “We appreciate the opportunity to work with IDEAS xLab and the Smoketown community on Project Heal to assess how arts and culture initiatives can improve well-being.”


About IDEAS xLab and Project HEAL

IDEAS xLab is an artist innovation group with a single driving philosophy: Health is culturally created. Over the past 5 years, IDEAS xLab has created over 80 artist residency projects with artists from more than 8 states and 6 countries. IDEAS xLab uses culture as a catalyst for building healthier communities and inclusive economies where everyone has chance to thrive based on their abilities.

Project HEAL (Health. Equity. Art. Learning.) is IDEAS xLab's signature program - a cultural blueprint for creative, just, healthy communities and a model that could potentially be replicated across America. After prototyping Project HEAL in Louisville (KY) and Natchez (MS), IDEAS xLab, its network of partners and the Center for Art + Health Innovation (CAHI) -- a research partnership between IDEAS xLab and the Commonwealth Institute of Kentucky at the University of Louisville School of Public Health & Information Sciences -- are now raising funds to expand Project HEAL into a groundbreaking, 7-site pilot at the intersection of arts, community development and health.

About the Federal Reserve Bank of San Francisco
The Federal Reserve Bank of San Francisco (SF Fed) promotes low inflation, full employment and financial stability and serves the Twelfth Federal Reserve District, which includes the nine western states—Alaska, Arizona, California, Hawaii, Idaho, Nevada, Oregon, Utah, and Washington—plus American Samoa, Guam, and the Commonwealth of the Northern Mariana Islands. The SF Fed’s community development team works with a wide range of organizations to create economic opportunity for lower income Americans by developing and connecting best practices and emerging ideas with organizations positioned to make meaningful change in communities. For more on the SF Fed, go to and follow us on Twitter at @sffed. 

About Health Impact Project
Health Impact Project is a collaboration of the Robert Wood Johnson Foundation and The Pew Charitable Trusts, is a national initiative designed to reduce health inequities and improve the health of all people by ensuring that health is a valued and routine consideration in decisions affecting them. More information can be found at

About Louisville Metro Department of Public Health and Wellness
Our vision is for a healthy Louisville where everyone and every community can thrive. We promote health and wellness; prevent disease, illness and injury; and protect the health and safety of Louisville's residents and visitors.  Learn more at


IDEAS xLab1 Comment