We are a cultural innovation accelerator that creates and champions novel, cross-sector solutions, measurement innovation and scalable social impact at the nexus of Culture, Community Development and Population Health.

Driving philosophy: Health is culturally created

For nearly 6 years, IDEAS xLab has demonstrated how culture is integral to the definition, creation and measurement of wellbeing across diverse communities by bringing together the creative industries with health sector and government leaders to develop human-centered design approaches that frame generative discussions and prototypes with a bias towards collective action and equity.

Our approach reflects the dynamic state of change inherent in Population Health transformation in America. As cultural producers, organizers, and innovators, we support the development of co-creation models between communities and public/private health sector organizations.

In delivering specialized in-depth, cultural insights on life constraints and goals, and providing coaching for effectively managing culture-fit as a core component of all population health strategies, IDEAS xLab helps communities, companies and governments become trusted partners in the co-creation of a better life for all.

By deploying a cultural change management framework to solution-finding, IDEAS xLab helps to identify and engage underutilized cultural assets as the foundation from which to envision, build, measure and spread the most impactful creative solutions for shifting attitudes and behaviors toward a culture of health.

IDEAS xLab is at the forefront of cultural innovation for accelerating population health improvement. Our deliverables include cultural strategies, methods and communication tools designed for  effectively acquiring and sharing the understanding of the cultural challenges at hand -  benchmark reports, field  research, learning workshops for both communities and companies; and for driving innovation, from low-fidelity prototypes to minimum viable solutions that teach different types of communities how to effectively use empirical and experiential data to move from “story” to the creation of a policy initiative or an investable social enterprise. 

ideas xlab CORE team

Louisville, KY | New York, NY

We are proud that a majority of staff, governance and leadership comprised are comprised of women, LGBTQ or People of Color and represent different faith traditions.

Ayelet Danielle Aldouby | Chief Curator + Partner (New York, NY)

Based in New York, Ayelet is a public art and social practice curator focusing on the tools of social practice as manifested in the intersection of art and health. Ayelet has curated numerous public art projects commissioned by the Alliance for Downtown NY among others and as the special projects curator for RU implemented art projects in the NY public school system, and in civic and corporate settings.

As a mentor for artists, Ayelet believes it is instrumental for artists to expand their role in society by creating an impact beyond the traditional "white box".

Hannah Drake |  Project HEAL Cultural Producer + Strategist (Louisville, KY)

Hannah Drake is an artist-advocate with an inspirational message. Frequently asked to speak throughout the country, she brings message of hope and deliverance believing that poetry can ignite true transformation.  Hannah is a veteran performer whose credits include the legendary Showtime at the Apollo in Harlem. In 2014 she joined Roots and Wings, a dynamic group of artists that seek to bring social change in Louisville.  Before joining IDEAS xLab, Hannah spent many years as Pastoral Administrative Assistant to Dr. F. Bruce Williams at Bates Memorial Baptist Church in Smoketown. (Louisville, KY) In her role with IDEAS xLab, Hannah acts as a lead artist for Project HEAL and other community-related initiatives. Visit Hannah's website to learn more.

Theo Edmonds | JD, MHA, MFA | Chief Imaginator + Co-Founder/Partner @theoedmonds  (Louisville, KY)

Born and raised in the Appalachian coalfields of southeastern Kentucky, Theo is a futurist, artist, poet and social entrepreneur. A former healthcare executive and champion clogger, he was named as one of "50 People Changing the Face of the South" by Southern Living Magazine. He is Vice Chair of Americans for the Arts' Private Sector Council, Co-Chair of the Louisville Health Advisory Board's Cultural/Social Impact Committee, executive member of Louisville's LGBTQ+ Community Coalition and co-leader for Louisville's successful 2016 bid to be named a Robert Wood Johnson Foundation Culture of Health Prize winner.

Josh Miller | COO + Co-Founder/Partner  @j_jmiller (Louisville, KY)

Originally from Chattanooga, TN, Josh is an artist and social entrepreneur with a background in business, art administration and editorial production. He explores the world through photography, documenting his runs through Josh is Co-Chair of the Louisville Health Advisory Board's Communications Committee and a member of the Cultural/Social Committee.  He serves on the Board of Directors for Strive Inc and Creative Agents of Change Foundation, and is a member of Louisville's LGBTQ+ Community Coalition. He co-led Louisville's Culture of Health Prize application in 2016.

ShawnNika Marie Queen | Project HEAL Community Health Champion 

ShawnNika Marie Queen is the Community Health Champion for Project HEAL in Louisville, KY's Smoketown neighborhood. In collaboration with IDEAS xLab's Project HEAL team and artists, Shawnnika serves as a liaison and resource - working towards improving health, well-being, and equity by bridging gaps caused by health disparities in the community.

Chris Radtke | Partner (Louisville, KY)

Chris is a practicing artist, Commissioner on Louisville Metro's Commission on Public Art, and co-founder of Zephyr Gallery. She has been a valued advisor to IDEAS since it's inception, and joined the team to launch IDEAS xLab and further develop roles for artists as innovation consultants. 

Notes on Self is Chris' ongoing series of installations that quietly, nearly imperceptibly respond to their environment. Gradually shifting and changing over time, they blur the boundaries between sculpture and drawing.

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Mariko Takashima | Intern + Curatorial Assistant (New York, NY)

Mariko Takashima is an arts administrator based in New York, with a strong interest in exploring the role of the arts and artists in community health and urban revitalization. Mariko holds an MA from NYU in Visual Arts Administration.

Mallika Sabharwal, UofL Medical Student & Social Justice Scholar with IDEAS xLab

As an undergraduate student at the University of Florida, Mallika Sabharwal volunteered at the Equal Access Clinic, a student-run free clinic that provided medical care to underinsured communities in North Florida. Patients were often uninsured, homeless, or undocumented immigrants. Learning how the clinic addresses non-medical barriers she designed a social services resource manual for volunteers to refer to patients, like local GED classes and federal aid program enrollment. Before starting medical school, she worked at the Chicago Department of Public Health through the CDC’s Public Health Associate Program.Currently a second year medical student at the University of Louisville, Mallika is an active member of Students for a National Health Program, advocating for equitable and affordable healthcare for vulnerable populations.

Primary Research Partner

Center for Art & Health Innovation (CAHI) is a partnership between with Commonwealth Institute of Kentucky: A transdisciplinary collaborative for population health improvement, policy, and analytics at The University of Louisville School of Public Health and Information Sciences (SPHIS).

National Advisory Board

Colleen Keegan is a corporate Strategic Planner and Arts Activist.

Tzili Charney is Head of the Leon Charney Resolution Center, art collector and philanthropist.  

James Croak is an American-born artist concentrating on sculpture and photography. 

Katie Getchel is Chief Brand Officer and Deputy Director of the Museum of Fine Arts, Boston. 

Peggy King-Jorde is chairperson of the Classical Theatre of Harlem and an architecturally trained, cultural projects consultant. 

David Pasqual is a widely recognized authority on omni-channel retailing, retail technology and consumer experience. 

Governance/Operations BOARD


We are grateful for the generous support and thought partnership of our organizational funders listed below.  And, especially, to the many private donors who selflessly give of their time, talent and treasure to support our work.

National Endowment for the Arts

ArtPlace America

Educational Foundation of America

Health Impact Project -- a collaboration of the Robert Wood Johnson Foundation and The Pew Charitable Trusts, with support from the Kresge Foundation

Humana, Inc.

KentuckyOne Health

Metro Louisville Government 

Institute for Healthy Air, Water and Soil  

Owsley Brown III  

Sutherland Foundation  

Louisville Fund for the Arts