Leveraging the power of arts, culture, and the creative industries to frame, seed, and scale innovation in health and wellbeing.
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HEAL Model

Our vision - a creative society where everyone has a fair chance to become their best self.

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IDEAS xLab's HEAL Model leverages:

- Arts-based Tools: Storytelling, trust building, qualitative data collection using tools including Mads Libs style poetry templates, mobile apps (video, photo) and arts-based interventions,

- Cultural Development and Strategic Cultural Communications including: Priority and Opportunity identification, Cross-sector network building, Setting goals, identifying pathways for change, activating community agency, translating across sectors,

- Science: Measuring positive impact on collective identity/hope/trust/culture through HEAL model, Measurable impact related to community identified outcomes.

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