What if we reconceive health as CULTURALLY created?
Since 2012, artist innovation group IDEAS xLab (IDEAS), has been designing creative approaches to improve health with a singular philosophy: Health is culturally created.
Pioneers of social innovation, IDEAS transforms how people use the creative process. Through a distinct development model which offers a unique artist training program, IDEAS enters into partnerships with universities and health sector professionals to connect arts and humanities-based programming to population health outcomes through science.
The driving purpose behind IDEAS is to shift culture, advocate for policy change and find new ways for communities to H.E.A.L.
Health: Understanding it as a cultural and political expression.
Equity: Encouraging civic engagement to create a more open, inclusive society.
Art: Conceiving and advancing new narratives through a humanities-based lens.
Learning: Designing intergenerational, experiential approaches to ignite hope and action in a new generation of creative, passionate civic and health sector leaders.
Through 2021, Project HEAL will enable artists and cultural producers to create a portfolio of contemporary policy initiatives to shape health equity. Implementation sites stretch from where atrocities were enacted upon enslaved people in New Orleans, Louisiana, and Natchez, Mississippi, through Kentucky and North Carolina and reaching north to the last station on the Underground Railroad in Wilmington, Delaware.